Privacy Policy

This is Playrific®'s online privacy Policy. This Policy applies only to activities Playrific® engages in on its website or within the Playrific® Apps for mobile devices. Playrific® provides this Privacy Policy to inform you of our policies and procedures regarding the collection, use and disclosure of personal information we receive from members of ("Site"), and Playrific® Applications available for mobile devices ("Apps"). This Privacy Policy applies only to information that you provide to us through this Site and/or App(s). This Privacy Policy may be updated from time to time. We will notify you of any material changes by posting the new Privacy Policy on the Site and/or App(s). You are advised to consult this policy regularly for any changes. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Service. As used in this policy, the terms "using" and "processing" information include using cookies on a computer, subjecting the information to statistical or other analysis and using or handling information in any way, including, but not limited to, collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring information within our organization or among our affiliates within the United States or internationally.

Advertising within our Site.

Advertising online can come in two forms within any website.

The first form is advertising created by the author and shown to children. In this case, the author is Playrific®. We have spent a great deal of time considering whether to show advertising within the Apps that we publish. On the one hand, advertising aimed at children is difficult for us to accept. On the other hand, we want to provide our service to children who can afford Apps and to those who cannot as well. Without advertising, we would have to charge for everything we do, and that might limit which children get our service —— and that would be based on their parents' income. We have chosen to show Some advertising in order to defray the cost of providing our App and the services around our App. We carefully screen what ads are shown, and take precautions to avoid objectionable or inappropriate ads. If you find an ad on our site that is inappropriate or objectionable, we ask you to let us know immediately. Some ads slip through, and we need to know if and when that happens. We are parents, as you probably are, and we worry about ads in front of children. This was not an easy decision for us, and we would appreciate hearing your feedback, good or bad.

The second form is advertising within the content that we organize and present to children. We do not control that content, beyond previewing it and selecting it.

While we try to avoid all advertising within the content we present, sometimes the content provider changes it between when we preview it and when your child sees it. We strive to catch these and correct them quickly, but some advertising from third parties may slip through.

We do not expose children to social networking within our Site.

Social networking means many things, but within our Site, it means either exposing your children's personal information to any other person, or showing other people's information to your children.

We do NOT provide any form of social networking within our Site.

We do not sell anything to children in our Site.

We do NOT sell digital goods within our Site.

We do NOT have any purchase features within our Site.

We do not enable Internet browsing, except within content we select for our Site.

We connect your child with Internet content. We make every attempt to PREVENT your child navigating away from that content, and entering unapproved websites.

Our algorithms are not perfect, but we strive to RESTRICT all Internet browsing within our Site to the approved sites which we have previewed and approved.

We comply with the Children's Online Privacy Protection Act (COPPA).

Playrific® is a COPPA compliant Site. Read more about COPPA at the COPPA Website. This regulation is designed to protect the privacy of your children. In order for a child under the age of 13 to use the Playrific® App or Site his/her parent must register.

We collect but do not link personal and activity data.

We use technologies like cookies (small files stored by your browser), web beacons, or unique device identifiers to anonymously identify your computer or device so we can deliver a better experience. Our systems also log information like your browser, operating system and IP address.

We also may collect personally identifiable information that you provide to us, such as your name, email address.

We do not knowingly contact children under 13. We do collect information on children as described below, with your permission. If you believe we have inadvertently collected information which you do not wish collected, please contact us so we can promptly obtain parental consent or remove the information.

In order for a child under the age of 13 to use the Playrific® site, his/her parent must register. Nicknames and birth year for the children in the household are collected and stored for use by the subscribing family in association with content choices. Each user account tracks all the media items accessed by an individual child. This data is aggregated for the purposes of selecting and recommending relevant content for that child only. The process of anaylizing a particular child's viewing likes and dislikes is automated and works like this. We assign a random identifier (a big number) to each child in the system. We collect information under that identifier. Our staff then selects content which is appropriate for certain viewing patterns, likes, and dislikes. Our staff DOES NOT see your child's information, only aggregations of all children's likes and dislikes across our system. We have an automated matching system which scans viewing patterns, and matches a particular child's patterns with the patterns, likes, and dislikes which our staff uses to classify content. Your child's individual viewing patterns, likes, and dislikes are used ONLY for purposes of selecting better content to recommend. Your child's individual viewing patterns, likes, and dislikes are ONLY exposed to our automated matching system, and NOT available to our staff or any other person. In this way, the data collected about your child is anonymized, and not available to humans. We then combine your children's data with all other data across our system for purposes of improving our service overall. When we combine and aggregate the data, we remove any connection between your children and their viewing patterns, likes, and dislikes. So, the only way a human can access this data is after it has been stripped of any connection to any individual child or parent.

You can request to see your personal data.

You can sign into your account to see any personally identifiable information we have stored, such as your name, email, and children's nicknames and birth years. You can also contact us by email to request to see this information.

We keep personal data until you delete it.

We remove personally identifiable information (such as your name, and email address) and other preferences associated with your account promptly after you delete your account. We may retain other data indefinitely.

We don't share your personal data with other companies.

We do not share personally identifiable information (such as name, and email address) with other companies.  We NEVER share information about your children with other companies, or with people within our company without a need to know it to serve your children.

No ad companies collect data through our service.

We do not allow advertising companies to collect data through our service for ad targeting.

You can ask privacy questions.

If you have any questions or concerns about our privacy policies, please contact us:, or Playrific, Inc. Attn: Privacy Officer, 100 Treble Cove Road Unit 5, North Billerica, MA 01862.

We take detailed steps to protect personal information.

We take reasonable administrative, physical and electronic measures designed to safeguard and protect your information from unauthorized access or disclosure. This includes utilizing Secure Sockets Layer (SSL) software, which encrypts the personal information you input, and storing your information in encrypted form behind a firewall designed to block access from outside our network. However, no security or encryption method can be guaranteed to protect information from hackers or human error.

Information we collect may be stored or processed on computers located in any country where we do business.

Special situations may require disclosure of your data.

To operate the service, we also may make identifiable and anonymous information available to third parties in these limited circumstances: (1) with your express consent, (2) when we have a good faith belief it is required by law, (3) when we have a good faith belief it is necessary to protect our rights or property, or (4) to any successor or purchaser in a merger, acquisition, liquidation, dissolution or sale of assets. Your consent will not be required for disclosure in these cases, but we will attempt to notify you, to the extent permitted by law to do so.